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It's a quasi-effective anti-theft device. It's a Bud Light commercial. It's a Pepsi commercial. Oops. Read more for the forensics on this defensive drink device doppelgänger...
Exhibit A: This month, a Bud Light commercial hit the airwaves via Downtown Partners DDB.
In its latest Bud Light Institute spot, CEO Keith Geurts reveals their latest innovation - the Bud Light Security Clamp. It's an excellent spot, as is the campaign.
Superadgrunts can view the spot here.
There's just one wee little problem... Exhibit B: Back in 1997, BBDO came out with a spiffy Super Bowl commercial for Pepsi. In it, Robert Stack (of Unsolved Mysteries fame) revealed their latest innovation - the Pepsi Club.
Superadgrunts can view the spot here, and a later variant here.
To further raise suspicions, both fictitious devices are/were fictitiously available in single and six-pack versions. Hmmm.... Was the idea drinkjacked, or is it all an amazing coincidence? We'll leave that up to you.