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CSI Badland - DP DDB v. BBDO in the Burgled Beverage Barricade Brand Boggler

It's a quasi-effective anti-theft device. It's a Bud Light commercial. It's a Pepsi commercial. Oops. Read more for the forensics on this defensive drink device doppelgänger...

Exhibit A: This month, a Bud Light commercial hit the airwaves via Downtown Partners DDB.
In its latest Bud Light Institute spot, CEO Keith Geurts reveals their latest innovation - the Bud Light Security Clamp. It's an excellent spot, as is the campaign.

Superadgrunts can view the spot here.

There's just one wee little problem... Exhibit B: Back in 1997, BBDO came out with a spiffy Super Bowl commercial for Pepsi. In it, Robert Stack (of Unsolved Mysteries fame) revealed their latest innovation - the Pepsi Club.

Superadgrunts can view the spot here, and a later variant here.

To further raise suspicions, both fictitious devices are/were fictitiously available in single and six-pack versions. Hmmm.... Was the idea drinkjacked, or is it all an amazing coincidence? We'll leave that up to you.

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Anonymous Adgrunt's picture
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Dabitch's picture

HA! Good catch Claymore, this is funny.

kamari's picture

Great catch indeed. How embarrasing. The gag isn't that funny in the first place... Ten points for the hosted by Robert Stack Pepsi version, that was the touch that made a so-so joke much funnier.

TDD's picture

The Bud Light Security Clamp looks like it might be the result of 8 years of Research and Development by the Bud Light Institute from original, or facsimile, Pepsi Club blueprints that quite possibly had been acquired covertly from Pepsi.