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Adidas - The Return of Derrick Rose - Wake Up - (2012) :60 (USA)

Derrick Rose is all in.

Capturing how every heart in Chicago stopped beating when Rose went down. It wasn't just Bulls fans, it was everyone who was a fan of a basketball. But that thunder in the distance is Rose on the road to his recovery, and this ad is a rallying cry for everyone to apply themselves just that little bit harder. Rose is all in. Adidas is all about sports. This ad shows one athlete and one pivotal moment carrying the entire brand sports legitimacy. Adidas isn't just that brand for pink-haired rapping ladies, billiard playing kids and mucho bizarro hipster designers, it isn't just a brand for bouncy Cali pop tarts with bubble-gum hair. Adidas isn't just running on repeat. Somewhere, in the depths of the seams, there's still a sports brand's blood in here. It's a shame 180 LA are the only ones holding that torch up high, though they do it so well.

Ad agency: 180LA
ECD: William Gelner
Creative Director: Gavin Milner
Creative Director: Grant Holland
Copywriter: Dave Horton
Art Director: Matthew Woodhams-Roberts
Agency Head of Production: Peter Cline
Senior Producer: Natasha Wellesley
Prod. Co.: Imperial Woodpecker
Director: Stacy Wall
DOP: Hoyte van Hoytema
Sr. Executive Producer: Doug Halbert
Producer: Mary Livingston
Production Design: Dominic Watkins
Stylist: Lee Ann Jarvis
Editorial: Rock Paper Scissors
SFX: The Mill
Recording Studio: Juice
Sound Design: 740

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