Carl's Jr / Hardees Au Naturel / the all natural burger - (2015)

The 2015 Super Bowl XLIX begins with a predictable cliché from Carl's Jr, who like to combine eating greasy burgers with scantily clad women. To promote the new "all natural" burger that has no hormones and no additives, they have curvy Charlotte McKinney strutting her near naked stuff through a market, where strategically placed tomatoes and melons provide cheeky cover. The suggestive covering up make it seem as if Charlotte McKinney is nude the entire time, a visual gag as old as the art of cinema but still funny when done right. The only thing new about this ad is that Charlotte McKinney isn't Kate Upton. If we're honest, the models have become the only way to judge which year the Carl's Jr crap is from.

Come back super bowl 2002, all is forgiven. Remember $6 dollar burger spritz, Pie and Birthday?

Client: Carl's Jr.

Agency: 72andSunny
Chief Creative Officer/Founder: Glenn Cole
Group Creative Director: Justin Hooper
Group Creative Director: Mick DiMaria
Creative Director: Mark Maziarz
Jr. Writer: Reilly Baker
Designer: Esther Kim
Director of Film Production: Sam Baerwald
Executive Film Producer: Molly McFarland
Film Producer: Brooke Horne
Film Production Coordinator: Taylor Stockwell
Group Brand Director: Judson Whigham
Brand Director: Alexis Coller
Brand Manager: Scott Vogelsong
Brand Coordinator: Anthony Fernandez
Group Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Audra Brown
Business Affairs Manager: Maggie Pijanowski
Business Affairs Coordinator: Calli Howard
Group Strategy Director: Matt Johnson
Strategist: Eddie Moraga

Production Co.: RSA Films
Director: Jake Scott
Executive Producer: Tracie Norfleet
Producer: David Mitchell
Head of Production: Elicia Laport
Sales Rep: Shortlist

Post Production CO: Whitehouse Post
Editor: Rick Lawley
Assistant Editor: Devon Bradbury
Executive Producer: Joni Williamson
Producer: Evan Cunningham

Transfer: CO3
Colorist: Mike Pethel
Sr. Producer: Matt Moran

Visual EFX CO: JAMM Visual
VFX Supervisor: Jake Montgomery
VFX Supervisor: Andy Boyd
CG Supervisor: Jonathan Vaughn
Executive Producer: Asher Edwards

Sound Design + MIX: On Music & Sound
Composer: Chris Winston

AnonymousCoward's picture
Bertoni's picture

This Carl's Jr ad is no different from any other Carl's Jr ad. Also how much you wanna bet Charlotte McKinney's "tomatoes" are anything but natural?

WT's picture

They sure bounce like they are natural.

Carol's picture

I would like to know why you have to run a food commercial using half naked woman.I think its distasteful and I will never purchase food from you