As with most developing countries, TV is the great escape from your socio-economic lot in life. Knowing most poorer Costa Ricans would rather go without food than their TV's, Claro decided to use that behavior to the people's advantage by painting their satellite dishes with the name of a business, and turning their homes into micro economies. Nice idea. I love the women they interview, too. Great piece.
Advertiser: Claro
Product: Satellite TV
Advertising Agency: Ogilvy & Mather Costa Rica
General Creative Director: Jesús Revuelta
Group Account Director: Nuria Andrés
Creative Supervisors: Pablo Castillo, Andrés Aguilar
Art Supervisors: Daniel Gurfinkiel, Héctor Acuña
Creative Copywriters: Paula Corella, Manrique Alvarado
Designer: Josué Garro
Account Executive: Gloriana Leitón
Production Company: Applebox Producciones
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