Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
The legendary game. Larry Bird and Michael Jordan bet on burgers on who will be the first to miss, and it just gets crazier and crazier. It was Larry who came up with the line 'No dunking.'
Agency: Leo Burnett, Chicago
Creative director: Cheryl Berman
Copywriter: Jim Ferguson
Art director: Bob Shallcross
Director: Joe Pytka