Old Spice - Raven - / Giant Bird - (2010) :30 (USA)

Old Spice - Raven - / Giant Bird - (2010) :30 (USA)

NFL's Ray Lewis is the hero in this Wieden + Kennedy, Portland spot for Old Spice as he jumps onto a giant bird decked out in nothing but foam. Directed by Steve Miller.
And that bird? Clearly a homage to the old Pocari sweat ads with Cindy Crawford, like the Giant Bird ad and maybe a stylistic nod to Dragon battle because that's just weird as well.
Bonus trivia: the Animatronic Raven was built by Rick Lazzarini at The Character Shop
Lather Costume: Rick Lazzarini/TheCharacter Shop
Puppeteers: Rick Lazzarini
Debra Smith
Russ Herpich

Old Spice - Raven - / Giant Bird - (2010) :30 (USA)
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Eric Kallman (Creative)
Jeff Scruton (Executive Producer)
Ben Grylewicz (Agency Executive Producer)
Neil Shapiro (DoP)
Lindsay Reed (Agency Producer)
Line Producer: Pete Vitale
Editorial Company: Rock Paper Scissors
Editor: Carlos Arias
Assistant Editor: Aaron Morris
Post Producer: Juliet Batter
Post Executive Producer: Carol Lynn Weaver
Post Executive Producer: Cassie Hulen
VFX Comapny: The Mill
Lead Flame Artist: Ant Walsham
Flame Artist: Tara DeMarco
Flame Assists: Jodi Tyne
Flame Assists: Aaron Neitz
Flame Assists: Shane Zinkhon
Flame Assists: Gavin Camp
Flame Assists: Christal Hazard
VFX Producer: Arielle Davis
VFX Executive Producer: Sue Troyan
Music and Sound Design Company: Stimmung
Sound Designer: Gus Koven
Producer: Jack Catlin
Executive Producer: Ceinwyn Clark
Mix Company: Lime
Engineer: Loren Silber
Assistant Engineer: Lindsey Alvarez
Producer: Jessica Locke
Film Transfer Company: CO3
Colorist: Stefan Sonnenfeld

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