Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
The man on a high five race around the world is still at it. Just like in high five #1 and Wining happens #2, the high fives get a wee bit nuttier each time. Until we finally high five a baby in a womb.
Creative Director: Shane Bradnick
Creatives: Adam Barnes, James O'Sullivan, Ben Pegler
Executive Producers: Peter Masterton, Judy Thompson
Business Directors: Greg Jones, Nikki McKelvie
DoP: Daniel Ardilley
Sound Design: The Coopers
Account Director: Charlie Stow
Post production: Method Studios
Agency Producer: Samantha Meehan
Editor: David Whittaker
Account manager: Nick Dellabarca
Head of Production: Megan Ayers
Head of Planning: Lucinda Sherborne
Planning Director: David McIndoe
Media Agency: SparkPHD