‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
In this ad - which is actually a remake of a creative idea seen in this Italian ad ten years ago - a Chinese woman is doing the washing when a black handyman (painter, we assume) comes into the room and starts flirting with her. Ever resourceful, the woman beckons the man, then shoves a washing powers capsule in his mouth and throws him into the washing machine. Out comes a sparkling clean Chinese man after the rinse is done. Naturally, there's an international outcry about the ads racism - but here in Adland we're more appalled by the acting, horrific lighting, poor editing and atrocious soundtrack.
On a completely unrelated note, "俏比" look like "easy" in Swedish (Lätt).
