Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Fredrik Callinggard shot this "frozen moment" spot for Tuborg in Lithuania.
There is some digital trickery here, but the vast majority of the scene was captured in-camera by Callinggard (who was assisted by director Gaute Hesthagen). It was shot over four days in Vilnius, Lithuania with a cast of several hundred extras and a huge set. The finished piece is composed from dozens of shots captured with a motion control rig mounted to a gantry crane. The crane had a 15-foot arm and rested on track that allowed it to shoot the scene from all angles, including overhead.
Director: Fredrik Callinggard