Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Fredrik Callinggard shot this "frozen moment" spot for Tuborg in Lithuania.
There is some digital trickery here, but the vast majority of the scene was captured in-camera by Callinggard (who was assisted by director Gaute Hesthagen). It was shot over four days in Vilnius, Lithuania with a cast of several hundred extras and a huge set. The finished piece is composed from dozens of shots captured with a motion control rig mounted to a gantry crane. The crane had a 15-foot arm and rested on track that allowed it to shoot the scene from all angles, including overhead.
Director: Fredrik Callinggard