Audi launches social media effort to tie in with their Super Bowl XLIV ad

Audi has announced that it has created a series of social media programs in support of its third Super Bowl ad. Ladies and gents, I give you the Green Police, an enforcement team created to protect and conserve the environment. A classic satire / spoof, the Green Police have “Public Service Announcements” designed to advise consumers on ways that they can make better choices to protect the environment.

“The Green Police is, in many ways, a representation of the impact every day choices have on the environment— from choosing paper or plastic bags at the grocery store and drinking bottled water to the type of car we drive,” said Scott Keogh, chief marketing officer, Audi of America. “The star of our ad is the Audi A3 TDI, awarded the Green Car Journal’s 2010 ‘Green Car of the Year’ award, and clearly a great option for customers who want to be greener without sacrificing the thrill of driving.”

As a bonus, Audi lent out their new car to a bunch of of athletes and members of the media, so that they can drive them to Miami. The testcars are Audi TDI clean diesel vehicles from the Audi headquarters in Herndon, Virginia, and the drivers are competing in "the Audi Efficiency Challenge". These competitors will vie for the opportunity to assign a $20,000 donation to the charity of their choice.