The Coors light business was won by 72andSunny, and much to my surprise I see no Carl's Jr dressed down ladies or frat boy jokes in the ad. It's also not a celebrity driven wank, instead it feels as if they've recycled a sports brand ad, added a dash of manifesto generator and spat out something they seem to hope will appeal to the artisanal beer drinkers. It won't. It is a bold step away from the usual ad that appeals to the "hold my beer and watch this" type though, so lets see if this works.
Ad agency: 72andsunny
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
You know what this needs? This needs BIG BLOCKY BLOCK LETTERS SUPERIMPOSED ON THS SHIT like Carhartt, Budweiser and Paypal do.
/snark
- reply
Permalink