Electronics and Technology
Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Inspired by Jack Nicholson's reactions in easy rider, the Cresta bear reacts to Blackcurrent. He reckons "It's okay", before the "It's frothy, man" tagline comes.
Ad agency: BMP - Boase Massimi Pollitt
Written by John Webster