Sports
Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Inspired by Jack Nicholson's reactions in easy rider, the Cresta bear reacts to Blackcurrent. He reckons "It's okay", before the "It's frothy, man" tagline comes.
Ad agency: BMP - Boase Massimi Pollitt
Written by John Webster