Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
"Liking isn' helping" yells this grunge font that seems straight from the 90s. The realistic images show a young girl stranded in a floodzone, surrounded by thumbs up, a child amputee with thumbs up and a young war victim dying, also cheered on by thumbs.
Sarcasm in PSA's. Interesting.
Awarded in Cannes! Someone liked it enough to hand it a Gold Lion. Woop!
crisisrelief.org
Advertising Agency: Publicis, Singapore
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Ajay Thrivikraman
Creative Director: Kris Ng
Copywriter: Dunstan Lee
Art Directors: Tan Zi Wei, Chua Xiu Lu
Photographer: Sebastian Siah / Shooting Gallery / Getty Images
Producer: Lynn Cheng
Account Manager: Khoo Kai Qi
Other Credits: Wishing Well
