Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
CP&B are launching a new product, soon found in a grocery store aisle near you: Elephant Milk, real milk from real wild elephants.
Move over innovation ‘labs’ or R+D departments, CP+B London have found the holy grail of new product. Elephant Milk, the new product from CP+B London is exactly what it says on the bottle – “Hand pumped milk from real wild elephants across Africa, Asia, and India”. The website www.mooveovercows.com features all the information you need to know before you make the switch from cow to elephant milk. And as research seems to suggest, elephant milk is actually healthier than cow’s milk. In todays health conscious market, this is an important USP.