Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Tomas Mankovsky, creator of the much copied "Sorry I'm late" video just sent me his latest work, and it's like made for me. He's got flame throwers and slow motion going on, and has wisely thrown in a couple of very unattractive hillbillies so that I don't die from a major case of the thigh-sweats. Yes, these men duel with a flamethrower and a fire extinguisher. It's aggressive, it's gorgeous. It makes me tingle.
Thomas says;
“Duels fascinate me. It used to be a popular thing, but in modern days it has died out. So I thought that probably somewhere in the States, some hillbillies are still doing it, their way.”
Directed by Tomas Mankovsky
Cast/ Performers (in order of appearance)
Old Man - Keith Francis
Flame Man - Adam Speers
Ice Man - Phil Zimmerman
Producer - Patrick Craig
Casting Director - Sophie North
Editor - Julian Tranquille
Post Production Supervisor - Justin Brukman
1st AD - Chris Kelly
1st AD - Ben Fogg
Production Manager - Adam Shaw
Director Of Photography - Adam Frisch
Focus Puller - Jeremy Fusco
Phantom Technician - John Hadfield
Camera Assistant - Roland Philip
7D Camera Assistant - Chris Nunn
Gaffer - Tony Miller
Spark - Jim Okeffe
Spark - Chris Georgeous
Spark - Jason Fletcher
Genny Op - Kevin Cooli
Genny Op - Lee Parfit
Art Director - Arthur De Borman
Art Director - Sam Ludgate
Special Effects - Artem
Special Effects Supervisor - Simon Tayler
Special Effects Technicians - Toby Stewart
Special Effects Technicians - Jonathan Bickerdike
Special Effects Technicians - Matt Loader
Hair & Make Up - Izzy Broad
Stylist - Tess Loe
Stylist Assistant - Daisy Babbington
Fire Cover - 1st Defense
Medical Cover - Location Medical
Animals - A-Z Animals - Gerry Cott
Photography - Marcus Palmqvist
Photography Assistant - Belinda Foord
Production Assistant - Rob Leonard
Runner - Sophia Marks
Runner - Lola Marks
Runner - Anna Fogg
Special Thanks To
Cut and Run
Take 2 Films
MPC
Green Door Films
Panalux
Black Country Parks
San Remo Café
Commissioned by Diesel:U:Music