DDB Brussels are looking for a few good people and ask you to submit your application as a six second Vine gif, so if you have an Android you're just too different, man.
Studies have shown that your resumé is only looked at for six seconds anyway, so why not jump on the latest bandwagon and have some animated fun while recruiting? Young creatives have until May 31, 2013 to upload their Vines, adding the hashtag #ddbexpress. You can see more at www.ddbexpress.be. Your brief is to convince Peter Ampe, Executive Creative Director, that you have what it takes to be a creative at DDB Brussels, that you should be a young creative at DDB Brussels. You have six seconds to show him how creative you are, condense your resume into that, or whatever you think will get his attention. It's funny that we'll spend only six seconds glancing at a persons resumé and later that same person will spend six months getting one project out the door through countless revisions... ;)
There's plenty Vines collected here already on DDB's facebook, so you can eye up the competition.
Finalists will be invited to join the "DDB Express" train, direction Cannes Lions Festival of Creativity. Once on the "DDB Express", the remaining 10 finalists will work on creative briefs. At each stop, creative work will be assessed, and each time, a finalist will have to leave. The last two remaining finalists will go on to the prestigious festival and be rewarded by an invitation to join the creative department of DDB.
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Why don't they just look at people's books instead of making then jump through these humiliating hoops?
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PermalinkTo kick-off the initiative with creative students, we have added incentive: A free ticket to Cannes Lions + stay in a hotel near the festival site.
How it works:
- Young creatives have until May 31, 2013 to upload their Vines, adding the hashtag # ddbexpress.
- Every single # ddbexpress video that was posted will be reviewed by our ECD and on June 3, DDB will select and announce 10 finalists.
- These 10 finalists will be invited to join the "DDB Express" train, direction Cannes Lions Festival. - Once on the "DDB Express", they will work on creative briefs.
- At each stop, creative work will be assessed, and each time, one finalist will have to leave to train.
- The last two remaining finalists will proceed to the prestigious festival and be rewarded by an invitation to join the creative department of DDB.
We want to make this experience unlike any other. We will fill their brain and connect them to opportunity. No guarantees or promises of a future job, but the work they'll create during the internship and the network they'll grow will surely take them to the next level.
Thanks,
Maarten Van Daele
Junior Planner
DDB Brussels
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PermalinkSo.... You're dumping kids out of a job off trains at random stops in the middle of Europe? ;)
Please tell me you buy all of them a Eurorail pass first.
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PermalinkYou bunch of exploitative fucking assholes. I bet none of your team had to go through such a demeaning process to get their jobs. And there isn't even a job at the end. You're pathetic.
Here's why I don't like it: you require entries by Vine, an application that can only be used on the most expensive smartphone on the market. Yes, I know all you overpaid hacks have an iPhone...but a lot of talented kids don't. By requiring one for entry, you are limiting social mobility. A dick move.
Also, this whole "Throw them off the train" thing, what the fuck is this, a reality TV show?
And of course no payment for the internship, no job at the end. You people are obviously incapable of putting yourself in anyone else's shoes, and you are completely detached from the real world. No wonder your work sucks.
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PermalinkThis is an Internship Like No Other™ After you've been randomly chosen based on a six second assessment there's no guarantee that you'll be hired. But there is a guarantee that while you're working for nothing, we'll wring every last drop out of you.
Funny, that sounds exactly like every internship out there.
As to the person who wondered why the agency doesn't just take the courtesy of looking at someones portfolio- a portfolio they may have spent a year or two creating the answer is two fold: A. If they looked at your portfolio from beginning to end, then they'd be treating you decently.
And B. If they looked through portfolios they'd actually have to do work.
Plus it would show a level of interest in an applicant suggesting the company teats its employees (even interns) like human beings and not a thoroughly dispensable and easily replaceable source of ideas ready to LITERALLY BE BOOTED OFF THE TRAIN AT A MOMENT'S NOTICE.
And we wonder why advertising is losing its best and brightest minds to other pursuits....
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PermalinkI'd rather join the circus. I have less hoops to jump through there.
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PermalinkI can feel the love here. guys. Oh, wait. No I can't.
Will this be filmed Maarten? It sounds like a cross between survivor and wipe-out.
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PermalinkSounds like an internship, it is trying to disguise itself as a fun creative task. This is like recruiting juniors to act as monkeys for entertainment. And i agreed with the previous comment about Vine. Not really fair for other talented creatives who have android rather than an overrated iphone,and you guys mentioned android users are too 'different' , you mean different = smart enough not to conform into a creative stereotype.
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PermalinkHow does this process arm young creatives for the realities of working in advertising? Do they learn how to be assholes?
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