Müller FRijj - āJust feel the Urjjā (2025)
Müller FRijjās latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
So I got this PM yesterday, and thought I'd report my findings to ze world since, well, I can.
A year ago, 180 Amsterdam moved offices down the street. German agency Springer-Jacoby moved into their old place. In 180's old creative dept room, there was a huge ceiling mural that they commissioned the well-known, highly celebrated street artists The London Police to paint. Well, rumour has it, that when Springer Jacoby moved in, they proceeded to paint their entire office in a white wash paint. Which included painting over the mural. Amazing. Unbelievable. And I thought their $5 fines for a messy desk was scary. I think a lack of understanding true creativity is even scarier.
So, with all of your industry connections, you must know if this rumour is true or false?
who's stencil art appeared in Amsterdam way back in 1998. I remember noticing the stencils around my copywriters neighborhood and the mystery of who might be behind it was driving me mad for a few months, then the local hipster mags started pointing out the stencils coolness and their fame rolled on from there. See this interview with Garrett over at woostercollective.
Yes, sadly Springer and Jacoby did paint over the mural as soon as they took over the 180 offices but as a source at S&J said "it wasn't that good really", and street art isn't permanent to begin with. Stencils get painted over or removed or fade away like old polaroids. Part of it's charm if you ask me. However, that rumor about the $5 fine is totally bogus, there isn't even a 5⬠fine, so whomever told you that is having you on my friend.
The London Police
Update Wed. May 11, we now have a picture of the mural before it was painted over.