"You don't have to be a granny to enjoy comfortable underwear." This spot's cute, despite its strategy showing in the end line. The cinematography helps as does the girl who is cute and fun without seeming like a bimbo or a brainless zombie model. I love the reveal at the end. Get your mind outta the gutter. I mean the girl's multi-piercings and funky hairstyle show just how un-granny like she is.
Client: Delta Lingerie
Executive Creative Director: Tal Riven
Creative Director: Idan Regev
Copywriter: Kobi Cohen
Art director: Karin Gross
Client manager: Mor Pesso
Supervisor: Doreen Zipper
Account manager: Liron Ezratty
Production manager: Meital Tzoref
Producer: Emily Wasserman
Planner: Sagi Iskovich
Production House: Mialma
Director: Ohav Flantz
DOP: Avi Karpick
Production Designer: Michael Sasson
Costume Designer: Yael Shenberger
Editor: Yuval Shar
Hair & Makeup: Omer Assaf
Post Production Company: JCS
Narrator: Hadar Marks