Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Like "tingle", "bounce" stars a celebrity and the effervescent bubble creating the scene. Adrien Brody is walking through the streets of Queens with bubbles flowing from his Diet Coke, interacting with the people he passes. The bubbles form the word "bounce" followed by the tagline.
Esther Lee, the chief creative officer at the Coca-Cola Company
Ad agency: Foote Cone & Belding/New York
Director: Michel Gondry
CCO Coca Cola: Esther Lee