Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
The 90-second edit of Ray Charles singing the blues because he's run out of Diet Pepsi.
Director: Joe Pytka
Director of Photography: Jordan Cronenweth
Producer: Bill Hayden
Advertising Agency: BBDO / NY
Creative Directors: Ted Sann, Michael Patti
Art Director: Eric McClellan
Copywriter: Michael Patti
Agency Producer: Regina Ebel
Editorial: Red Car
Editor: Eliza Bonoro
Music Company: Sunday Productions
BBDO Music Director: Bob Kirschen
Principal talent: Ray Charles, Melaini Paul, Gretchen Palmer, Darlene Dillinger.