Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
The NFL star Joe Montana joins the legendary R&B singer Ray Charles in this pitch for the soft drink, by taking "the Pepsi challenge". Sneaky Ray gets the right one, by doing a quick switch, notice how Joe tries to get it back at the end.
Ad agency: BBDO
Director: Joe Pytka
Principal talent: Ray Charles & Joe Montana