Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
The tagline is: "Smoking makes you the garbage dump of the worst toxic products."
With cigarett use people inhale the same toxics products no one would accept to see dumped by industrials : DDT, Arsenic, Acetone, an even some radioactive poison: Polonium 210.
Art Director / Copywriter: Eddy Wilmerts
Director: Yvan Attal