Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
The tagline is: "Smoking makes you the garbage dump of the worst toxic products."
With cigarett use people inhale the same toxics products no one would accept to see dumped by industrials : DDT, Arsenic, Acetone, an even some radioactive poison: Polonium 210.
Art Director / Copywriter: Eddy Wilmerts
Director: Yvan Attal