Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Snoop has to appear in every Super Bowl, I swear it's just not a proper Super Bowl commercial break without spotting him at least once, the wild card here is Gilbert Gottfried. Why, I thought we'd never hear him quack again after that failed twitter joke about the Japanese tsunami. Snoop Dogg serves as our cool pitch person while Gilbert Gottfried is the man suffering from "hanger". Hunger anger. Get it? *deep sigh* Oh and there's a hashtag, #EAT24 because hella creative.
“The creative team at EAT24 approached us and asked if we’d be interested in directing/producing a Super Bowl spot,” says D.J. O’Neil, Director/CEO at Hub. “We took a look at the script they wrote and said, ‘are your kidding me’. It’s really fun.”
Moneybags: Nadav Sharon
Production Company: Hub Strategy & Communication
Director: DJ O'Neil
Producer: Jeremy Cook
Director of Photography: Greg Schmitt
Production Designer: Alex Fymat
Hub Creative Director: Peter Judd
Hub ACD/Writer: Hugh Gurin
Production Coordinator: Zoe Drazen
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