Elastic's Patrick Murphy Rides to the Future for Lexus

Elastic director Patrick Murphy has joined forces with Team One and Park Pictures to deliver a vibrant new spot for Lexus.

Tech World opens on a phalanx of three new 2013 Lexus models gliding through the streets of a glittering, futuristic cityscape. "It's a golden opportunity," intones the narrator, "to drive a car filled with as much advanced technology as the world around it." Taking that as a challenge, Murphy set the vehicles against a gorgeously rendered, technology-filled backdrop. From building exteriors comprising hundreds of glowing Mondrian squares, to suspiciously smartphone-like leaves dangling from branches along the tree-lined streets, every inch of Tech World reflects Lexus’ ultramodern design. Murphy worked with a team of artists from VFX studio a52 to create the spot.

Client: Lexus
Spot Title: “Tech World”
Release Date: September 2012

Agency: Team One
Group Creative Director: Jason Stinsmuehlen
Art Director: Steve Hanlon
Copywriter: Phil Henson
Producer: Paul Golubovich & Beth Hagen

Production Company: Park Pictures
Director: Patrick Murphy (Elastic)
Director of Photography: Michael FitzMaurice
Live Action Producer: Ron Cosentino
Production Designer: Bruce Shibley
Executive Producer: Mary Ann Marino

VFX Studio: a52
VFX Supervisor: Patrick Murphy
CG Supervisor: Max Ulichney
2D VFX Artists: Patrick Murphy, Jesse Monsour, Cole Schreiber, Cameron Coombs
3D Artists: Max Ulichney, Ryan McDougal, Cody Woodard, Adam Carter, Zach LaPlante, Erin Clark, Erick Schiele, Andy Lewis, Joe Chiechi
Roto: The Base Studio
Tracking: Integration Company
Producer: Scott Boyajan
Executive Producer: Jennifer Sofio Hall

Editorial Company: General Editorial
Editor: Matt Dunlap
Executive Producer: Robert Parker

Music Company: Elias Arts
Mixing Facility: Juice
Mixer: Bob Gremore