Sound Lounge has long had a major presence on TV screens across the nation during the Super Bowl, but they staked an extra large claim to the airwaves during Sunday's record-breaking broadcast, teaming up with major agencies to mix over half a dozen commercials for some of the most recognized brands in the world. The spots ranged from the USA Today #1 rated Super Bowl ad "GAME", Snickers' Betty White commercial, to promos for the NFL to work for the US Census.
Top rated "GAME", done via BBDO NY by Mixer Tom Jucarone, features the sounds of grunting and colliding bodies in a hilarious scene that puts the revered Betty White in the middle of a bruising pick-up football game. Jucarone teamed up with the same agency for a Monster.com spot, which features a fiddling beaver that works his way from his deep-woods home to the subway platforms and performance halls of New York City.
Philip Loeb was especially prolific, mixing four spots. Among these were work he did with Translation on McDonald's Check This spot featuring NBA greats LeBron James and Dwight Howard. Loeb also worked via Grey on three dramatic and beautiful NFL promos, including a NASA-like countdown and lift-off sound as New Orleans Saints running back Reggie Bush goes airborne for a spectacular diving touchdown in Best Fans.
Peter Holcomb worked with Grey as well on the TruTV Punxsutawney Polamalu commercial. Holcomb designed the crowd noise and other sounds in a spoof of the Punxsutawney Phil groundhog tradition as a miniaturized Troy Polamalu (of the NFL's Pittsburgh Steelers), emerges from his tree-stump home and sees his shadow, indicating that there will be six more weeks of football.
The studio didn't stop even when the Super Bowl did: Keith Reynaud mixed Pace's TV Show, the first spot to air at the end of the game.
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