Extra Gum - Real Friend Request (2020) :30 (USA)

This ad for Extra works on the insight that teenagers spend an extreme amount of time staring at screens and neglecting real relationships. Celia, a 14-year old girl chewing gum and scrolling through her phone is ignoring Lena, who wants to hang out.

Later, Lena grabs a pen and writes: NEW FRIEND: LENA [ ] CONFIRM [ ] DENY on an EXTRA® wrapper.

It's a small gesture, but it's a sweet one, much like offering any new friend some gum is, so it ties nicely with the product. And honestly, kids, you should spend less time on fake internet friends and more with your real friends. As far as a simple gum ad goes, this is not groundbreaking, but cute. 

Credits: Mars Wrigley, Real Friend Request

Agency: Energy BBDO

Client: Mars Wrigley

Product: Extra Gum

Title: Real Friend Request

Original Air Dates: 8/3/20

Media Type: TVC/OLV



Co-Chief Creative Officers: Josh Gross and Pedro Pérez

Executive Creative Director: Kenny Blumenschein

Associate Creative Directors: Elaine Kalvelage and Cassidy Buzin



Head of Integrated Production: John Pratt

Producer: Annie Burger

Executive Director of Music: Dan Kuypers

Music Business Coordinator: Karolina Barej



Client Service Director: Lianne Sinclair

Account Director: Sarah Nelson

Account Supervisor: Kristin Grandberry

Account Executive: Emma Rehnberg

Strategy Director: Ryan Smith

Project Manager: Kate Gothing



Production Company: Drama Svecia (Stockholm)

Director: Jakob Ström

Producer: Mikael Flodell

Editorial Company: Flare Chicago

Editor: Casey Cobler

Assistant Editor: Geoff Cronin

Executive Producer: Jenny McDonald

Associate Design Producer: Allison Hemingway

Senior Audio Engineer: Steven Aguilar

Finish Artist: Jason Kerman

Color Company: Nice Shoes

Senior Colorist: Ron Sudul

Producer: Serena Bove

Audio Company:

Music Company:

Media Agency: Mediacom

Digital Agency:

PR Company: ICF Next

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