Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Dear Old Spice. We have to talk. I know I might have come on a bit strong when I kept proposing to you, over and over again. You liked the attention, and we made that work. You took me on scent vacations and swept me off my feet.
But you've changed. You now have Fabio in your campaign. As your fiancé, I am ready to accept that we will both grow during this relationship, and was happy when the punchline delivered here actually made me laugh. Ah, I thought, your sense of humor is intact. Lovely. It was one of the things that made you so attractive to me, after all.