I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Facebook have stepped in it, their ad-buying website tells advertisers that the world’s largest social network has a potential reach of 41 million 18 to 24 year olds in the United States. Meanwhile Brian Wieser, a Pivotal Research Group senior analyst noted that the U.S. census data shows that last year there were 31 million people living in the country between these ages. It is thus impossible to reach people who do not exist. Once again, with feeling, Digital media is a fraud (&2), where you are the product, and we've been saying this about Facebook since 2007: "Do you have a Facebook?"
Brian Wieser, is the analyst who famously quipped;
"Never trust a number unless you're sure the number you're working with is provided by someone who could go to jail if that number is wrong. This is so important because people will take numbers and pas them for facts without understanding where they came from."
src="adland.tv/igital-paid-media-fraud/943691508">Digital media is a fraud (&2), where you are the product, and we've been saying this about Facebook since 2007: "Do you have a Facebook?"
Brian Wieser, is the analyst who famously quipped;
"Never trust a number unless you're sure the number you're working with is provided by someone who could go to jail if that number is wrong. This is so important because people will take numbers and pas them for facts without understanding where they came from."
Pressure mounted on the platform last week when Marc Pritchard, chief brand officer for Procter & Gamble, called for more transparent measurement practices by big tech companies.
It quickly extended its third-party verification partners to include 24 globally, including ComScore, Integral Ad Science, Visual IQ, Nielsen, Quantium, Moat, Kantar Millward Brown, Acxiom and more.
In a blog post announcing the updates, Facebook wrote that it wants to “provide transparency, choice and accountability” to all of the four million advertisers buying across Facebook, Instagram and Audience Network.
src="adland.tv/acebook-dials-down-ad-creepyness-tad-after-ruining-more-christmas">Do you have a Facebook?"
Brian Wieser, is the analyst who famously quipped;
"Never trust a number unless you're sure the number you're working with is provided by someone who could go to jail if that number is wrong. This is so important because people will take numbers and pas them for facts without understanding where they came from."
The census data mismatch is another embarrassing moment for Facebook, who earlier this year had to agree to be audited by the Media Ratings Council after a misreporting scandal.
Pressure mounted on the platform last week when Marc Pritchard, chief brand officer for Procter & Gamble, called for more transparent measurement practices by big tech companies.
It quickly extended its third-party verification partners to include 24 globally, including ComScore, Integral Ad Science, Visual IQ, Nielsen, Quantium, Moat, Kantar Millward Brown, Acxiom and more.
In a blog post announcing the updates, Facebook wrote that it wants to “provide transparency, choice and accountability” to all of the four million advertisers buying across Facebook, Instagram and Audience Network.
Do you have a Facebook?"
Brian Wieser, is the analyst who famously quipped;
"Never trust a number unless you're sure the number you're working with is provided by someone who could go to jail if that number is wrong. This is so important because people will take numbers and pas them for facts without understanding where they came from."
The census data mismatch is another embarrassing moment for Facebook, who earlier this year had to agree to be audited by the Media Ratings Council after a misreporting scandal.
Pressure mounted on the platform last week when Marc Pritchard, chief brand officer for Procter & Gamble, called for more transparent measurement practices by big tech companies.
It quickly extended its third-party verification partners to include 24 globally, including ComScore, Integral Ad Science, Visual IQ, Nielsen, Quantium, Moat, Kantar Millward Brown, Acxiom and more.
In a blog post announcing the updates, Facebook wrote that it wants to “provide transparency, choice and accountability” to all of the four million advertisers buying across Facebook, Instagram and Audience Network.
