Barclays - âMoments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
POP QUIZ HOTSHOT - Do you want to build someone elses social network, have your data (and info patterns) sold to advertisers, and have to pay to promote your posts so that your pals can see your latest sarcastic update? Have I got the facebook for you. Act now and I'll throw in the Brooklyn Bridge.
Dangerousminds posted yesterday an agitated post yelling "Hey facebook I want my friends back". Our friends have been missing out on our constantly updated bowel-movements and whether we are wearing pants or not, because facebook is strangling our feeds so that they don't appear on everyone pages, all the time, like they used to. Like an old school fabled ghetto dealer, the first hits were free, but now that your mom&pop business is relying on your customers seeing your facebook posts and are jonesing for more, you gotta pay to be seen. Facebook is now a paid publishing platform. They'll deliver your posts to 15% of your followers as a freebie, but to reach 100% you have to open your wallet.
To reach 100% of of our 50k+ Facebook fans theyâd charge us $200 per post. That would cost us between $2000 and $3200 per dayâbut letâs go with the lower, easier to multiply number. We post seven days a week, that would be about $14,000 per week, $56,000 per month⊠a grand total of $672,000 for what we got for free before Facebook started turning the traffic spigot down in Spring of this yearâwouldnât you know itâright around the time of their badly managed IPO.
Whenever the controversy raging over Facebookâs exorbitant Promote fees gets covered in the media, Iâve noticed that the comments have been very telling. Opinion seems to be about nine to one against it. Some in the âitâs a free countryâ section of the peanut gallery maintain that the new Promote âoptionâ isnât extortion, just capitalism, baby, and furthermore that disgruntled Facebook users have the simple option to seek out other venues that are free such as Twitter and Google+
Oct 3, it was still just an experiment. Now everyone has it.
"It would probably be useful for politicians, business owners, and narcissists, but useless for everyone else," Facebook user Matthew Cole quipped.
Steve Price of Plan-B Studio says that facebook "canât make enough revenue from advertising because guess what? People donât actually like being advertised too, and certainly not on Facebook which was pitched as a place to connect with friends and family, not brands and products." Eric Jackson thinks that both Google and Facebook might disappear in a few years. Why? Typing on wee phones is still harder than just talking to them, and who knows what the next tech-breakthrough might be? With the regular scandals about facebook data breaches, and the whole world making spoof ads that mock that chair ad, facebook is having a rough time.
But G+ is also trying the promoted posts idea, you might see if you bother logging in (yes, Adland has a brand page there too but no minions of interns to post on it).