In yet another example of brands getting consumers involved in advertising, the Get Firefox campaign steps it up as it announces the opening of the Firefox Flicks Ad Contest.
They are calling upon professional, student and aspiring filmmakers to join the growing community of Firefox contributors to create innovative, broadcast-quality 30-second commercials for Firefox.
Ads will be judged by Firefox fans from across the creative industry -- including: Jim Denault, cinematographer (Six Feet Under, Carnivale, Maria Full of Grace), McG, director/producer (Charlie's Angels, The OC, Supernatural), Scott Goodson, CEO of Strawberry Frog ad agency (Old Navy, IKEA, MTV), Freddy Rodriguez, actor (Six Feet Under), Geo Santini, director (Partners), Ben Younger, director/writer (Prime, Boiler Room), and Warren Zide, producer (American Pie, Final Destination). More info can be found here.