Think we were done invading peoples senses and body parts with advertising? Think again, after thumb ads, forhead ads, ads in the sky, on the beaches, on every street corner, on gas pumps, tickets and even eggs, we have now arrived at abondoning sight and selling through tastebuds. Really. See Money Matters: Driving sales through taste. Adnan Aziz , the Founder & Executive Vice President of Product Development at First Flavor Inc. who emailed us about it reckons it's a first. I'm not so sure... You never know in adland. The technology of little tastestrips is pretty new tough, you've probably seen the mint papers one can buy. Picture that but tasting like beef. Or eel. Or surströmming. *shudder* Eeew. I love the way the ABC presenter is in awe of the fact that it has no calories. Yeah, that's what's important here - not that you're missing out on the texture of the food you might be sampling. What is Kobe beef without the juicy? What are BBQ crisps without the crunch? Gross, that's what.
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I worked in a grocery store at one time, and we had these things we called, 'free samples' to allow our customers to taste our product before they bought it. 'Samples' was the most boring job to do.
It took a while for the tray you were carrying around to customers to be emptied if you were a 'sampler'. People just weren't all that interested in tasting before they bought. The samples did move faster if the 'sampler' was a young, attractive, girl. Go figure. Still, we didn't do the free samples much, as it had virtually no effect on our sales.
Pouring a beverage into small paper cups, cutting up food into bite-size pieces, or baking a few dozen little cookies is far more easier and cheaper than going the First Flavor route.
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PermalinkPersonally, I make it a habit to food-shop here on Thursdays or Fridays, because that is 'free sample day', you can barely manuver the cart around all the little stands with frying pans, or wee cups of drinks, or little cubes of stuff on a stick. Amuses the heck out of the baby and is a good way to keep her entertained while I sort out the weeks food supply. No problem moving samples here! ;)
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PermalinkYeah I go to Super Target over the other grocery stores just because they always have the best samples. The other day it was pecan tarts, chocolate cheesecake, tortellini, cuban bread, and sausage... I came home with one of all of them except the sausage.
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PermalinkSo I guess our question is.... Where can those taste-strips advertise stuff where you can't get samples? I guess magazines. Imagine if they fill up with flavour strips like beauty magazines have perfume strips.....
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PermalinkMaybe I always worked on a slow sample day....
I just can't see this taste advertising working in a food store. I think people want (and need) the full experience of food from all of our senses - not just the taste.
It would be interesting to conduct a double-blind test of this taste advertising. I would like to know if people can tell what they are tasting without knowing what it is before hand without visual or scent cues (I am guessing these taste capsules do not emit a scent of the product as well).
"Tastes like chicken"
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PermalinkThis doesn't seem to have taken off, googling about it keeps bringing me this article, and I've never seen a taste-insert yet.
Most magazines I sub to are about cooking, so you'd think I'd be a pretty good target.
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