Barclays - âMoments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
The first topical ad using the stand still in the U.S. Presidential race wasn't produced in the states - it's the Dutch who jumped on the subject.
Publicis in Amsterdam ran an ad in the Telegraaf this morning for their client Capacity, a job recruitment agency specializing in middle and top personnel for marketing communication and sales.
The ad depicts both Gore and Bush shaking hands and looking happy, but with the headline suggesting they should share the job of President: "Ever thought of a shared leadership?" In Dutch the word "duobaan" means that two people share the same job, each person working part time.
Victor Silvis and Peter Clercx are the Creative directors of Publicis and the people who gave this project to Copywriter Maxim van Wijk and Art Director Ă
sk WĂ€ppling with strict orders to return with an ad on the topic within an hour.
Contrary to popular belief, multinational agencies don't always move slow.
"We won the client, Capacity on Monday, on Tuesday we watched the Presidential Election on T.V., on Wednesday we made the ad, and it ran this morning." says Victor Silvis, rather humbly.
"So how does it feel to set a speed record?" I ask, to which both Victor and Peter respond. "It feels great!"
Clients that are willing to let some control go always helps too - Capacity never even saw the finished layout before the ad ran, there was simply no time. Ă
sk and Maxim worked late into the evening and as soon as the account and CD's signed off the ad went to print in the morning newspapers.
"With clients like them, there are more great ads to come," says Sophie BrĂŒggen, the Account Director on this project.
Has anyone out there seen any other topical ads on the same subject?