Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
In Cannes when discussing this, the similarities to "Cog*" came up. It's not a Cog-copy though, more a Guinness tipping point in that case. Still these circus-dogs are doing all these tricks just to stun you with how easy the car is to park. Dogs drive, who knew?
* to those who might have forgotten, the wrench in the Cog showed it was very similar to "Der Lauf Der Dinge"
Interactive Creative Director : Frederic Levron
Creative : Adam Kenedy
Creative : Brandon Rochon
Producer : antoine bagot
Account Director : Natalie Heckel