Forza Horizon 2 - Leave Your Limits! - (2014)

The opening scene of this ad looks so much like the old electric slot track games you can practically smell that heated up plastic and metal. Remember that smell? My daughter even has an annoying habit of licking the little metal underbelly of the cars when the connections won't work (please, stop doing that sugarplum).

But then these aren't your boring old cars stuck on a metal line doomed to skid off the track to never return once they hit the corner. No, this is Forza Horizon 2 on Xbox One, where skidding off the track, driving backward, chasing past cows and messing up farmers fields is all part of the possible gameplay. The 2014 Lamborghini Huracán, leads the charge of cars breaking free from the track and driving hard through the coastline, vineyards, and towns of Southern Europe. Oh this does look like fun. So much fun!

twofifteenmccann developed this live action trailer to embody the spirit of the game. Yes, those are real stunts, people.

The song featured in the film is “Prisencolinensinainciusol” by Adriano Celentano. It's an Italian song with lyrics that are complete gibberish, which helps to bring the fun and freedom-loving nature of the game to life. You don't have to stay within the lines or even make sense!

twofifteenmccann worked with Xbox and developer Turn 10, and partnered with Adam Berg of Smuggler and MPC to create this film which debuts on 9/18. It will run on TV and on the web in support of the September 30th launch of Forza Horizon 2.

Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Art Director: Steve Couture
Copywriter: Mat Bunnell
Director of Integrated Production: Alex Spahr
Senior Producer: Jake Grand
Assistant Producer: Sarah Sweeney
Business Director: Peter Goldstein
Account Management Supervisor: Nathan Shamban Account Executive: Niko DeMordaunt
Assistant Account Manager: Sam Brody
Business Affairs: MaryBeth Barney

Production Company: Smuggler
Director: Adam Berg
Line Producer: Ben Crocker
Partner/Founder: Brian Carmody
Chief Operating Officer/Executive Producer: Lisa Rich Executive Producer: Shannon Jones

Editorial: Trim Editorial
Editor: Paul Hardcastle
Assistant Editor: Zack Winick
Producer: Marie Mangahas
Executive Producer: Yvette Cobarrubias

Executive Producer: Elexis Stearn
Deputy Head of Production: Mike Wigart
VFX Supervisor: Benoit Mannequin
Grade: MPC
LA Colorist: Mark Gethin

Audio Mix: Lime Studios
Engineer: Rohan Young
Assistant Engineer: Jeff Malen

Sound Design: Brian Emrich

Music Track: “Prisencolinensinainciusol” by Adriano Celentano

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