Fruit of the Loom's "The Fruit Guys" celebrate the holiday season in new TV spot

Director Wayne Holloway of prodco UNCLE (who helmed the country music spoof spot for Fruit of the Loom, "You Can't Over Love Your Underwear") has teamed up with the brand again on a new TV commercial called "Holiday Lights."
Fruit of the Loom - Holiday Lights - (2005) 0:30 (USA)

Produced via ad shop "The Richards Group," the spot features The Fruit Guys bustling about as they set up holiday lights around their house. They climb precariously up ladders, fall out of trees, and electrocute themselves with exposed wires--all for a little holiday cheer. The closing shot has The Fruit Guys gathering around as they plug in the lights, which spell out "Comfort & Joy."
PRODUCTION CREDITS

Client: Fruit of the Loom/Bowling Green, KY
Title: :30 “Holiday Lights”
Airdate: November 19, 2005

Ad Agency: The Richards Group/Dallas, TX
Creative Group Heat/Writer: Ron Henderson
Creative Group Head/Art Director: Dennis Walker
Brand Creative/Writer: Mike Bales
Brand Creative/Art Director: Doug Eyring
Broadcast Producer: Sheri Cartwright
Broadcast Business Manager: Sara Sax

Production Company: UNCLE/Santa Monica, CA
Director: Wayne Holloway
Executive Producer: Bryan Farhy, Eric Bonniot
Producer: Stephanie Bedell
DP: Ramsey Nickell

Where shot: Warner Brothers backlot/Burbank, CA

Editorial Company: Charlieuniformtango/Dallas, TX
Editor: Jack Waldrip
Assistant Editor: Alex Waldrip
Executive Post Producer: Kathy Fawcett Martin
Sr. Post Producer: May Alice Butler

Music: Wojahn Bros. Music/Santa Monica, CA

Telecine: Company 3/Santa Monica,CA
Dailies: The Syndicate/Santa Monica, CA