A giant hand stars in first UK national campaign from loveholidays

We have some exciting new work from The Liberty Guild, directed by King Henry Studios, for loveholidays.

This is loveholidays' first national brand campaign, despite being the UK's largest and fastest-growing online travel agent. The campaign comes at a time when the holiday market is becoming increasingly competitive in terms of advertising.

The campaign features three films, all of which show a customer's giant hand playing with the world to create the perfect holiday experience. The hand can be seen moving mountains, swiping across the landscape to reveal a different view, moving the Eiffel Tower or even providing a parasol for two sunbathers.

Whether it’s families, friends or couples looking for a city break, short-haul getaway or long-
haul holiday, the hand shows how loveholidays’ packages can be easily tailored to fit
holidaymakers’ specific needs by using the filters on its platform.

The customer is perfectly in control to select each part of their dream holiday, safe in the
knowledge that loveholidays’ smart tech opens the doors to ATOL-protected breaks that are
just a click away.

The campaign aims to help loveholidays to increase brand awareness and drive purchase intent at a key time for the travel sector. The creative includes three animated 20-second online films, a host of 15 and 6-second cut-downs, radio, OOH, paid social, and influencer marketing.

Aimee Luther at The Liberty Guild, said: “We were thrilled to work with loveholidays on its
first national campaign. At this time of year, we’re already thinking about our plans for
getting away, and there’s no easier way to create and curate the perfect holiday than with
loveholidays. They really are the greatest travel agency you may never have heard of. Until
now.”

Gemma Schmid, Director of Brand Marketing at loveholidays, said: “We pride ourselves on
offering an unrivalled choice of great value package holidays, however the big challenge for
us is to show just how easy it is to find the one that’s right for you on our platform. It was
therefore essential our first national brand campaign highlighted the ease of booking with
us. The Liberty Guild delivered on the brief perfectly, demonstrating that your perfect
package holiday really is at your fingertips when you choose loveholidays.”

Ed Cox, Managing Director at Yonder Media, said: "We're proud to be part of the team
delivering this first national campaign for loveholidays. We've used precision audience
planning to give the brand a national presence across broadcast and targeted media, and
we've leveraged a range of spot, sponsorship and high-attention formats to showcase how
easy it is to find and book the right holiday for you."

Yewande Ogunkoya of Craft Media, said: "We took a diverse set of data inputs and have
built a strategy to communicate loveholidays’ unparalleled, personalised choice. The plan
strategically combines national and regional exposure with the aim of boosting brand
awareness effectively."

Brand: loveholidays
Client name: Gemma Schmid
Creative agency: The Liberty Guild
Creative director: Gemma Butler and Gav Gordon-Rogers
Creatives: Gemma Butler and Gav Gordon-Rogers
Planner: Darren Savage
Media agency: Craft Media (Media Planning) and Yonder (media buying)
Sound: Double Dice

Production Agency Creds
Agency: King Henry Studios
Director: Alex Fairman
Production Company Producer: Mat Wardle and Cassia Henry
Production Company: King Henry Studios
Post-production: Harry Prentos, Paula Frank and Kooch Chung
Grade: Mark Henry and Charlie Townsend