Gill sans special effects

Bob Gill has finally crammed some of his best work into one book for the ultimate drool tool. Timeless ideas in logo's and artwork are not his only strengths - telling the stories on how he achieves them is one of his others, as anyone who has been to his lectures knows. A remake of "Forget All the Rules of Graphic Design" has finally been published. Anyone in advertising would get a kick out of this book, from copywriter to designer, as it's irreverent and intelligent.

Not to mention full of cool ideas to steal -.. *ahem* ...get inspired by..

The publication of Unspecial Effects for Graphic Designers will coincide with a major exhibition of Gill's design and illustration at the School of Visual Arts Museum, 209 East 23rd Street in Manhattan. The exhibition opens Monday, November 5th, from 6-8 pm.

Graphic designer says: to hell with special effects. The thesis of Unspecial Effects for Graphic Designers (available to buy already at amazon) is that the most effective way for print to compete with the dazzling special effects of the hottest music videos or the latest alien movie is by going to the other extreme...to reality! To, in effect, say to the audience, "have you ever noticed this before? Even though it was right under your nose." "In the back of his new book, Bob Gill lists the dates that he designed each of the projects pictured. That is the only way to tell which ones were designed yesterday and which were designed fifty years ago. Styles come and go, but ideas are timeless. That's why Bob Gill is one of the heroes that got me and so many others into graphic design in the first place." Michael Bierut "Bob Gill has a unique ability to cut right to the chase; to take complex turgid problems and arrive at exciting and intelligent solutions...both graphic and literary. And what's so fortunate, the description of his process of how to get an original idea, is so well articulated." Lou Dorfsman

About the author: Bob Gill is among the wittiest, most inventive designers of his generation, a founding partner of Pentagram, inducted into the NY Art Director's Hall of Fame and recently the recipient of the London Art Director's Lifetime Achievement Award. He works independently in New York.