Give homeless banners a site to be on, and help the real world homeless in Stockholm.

Well, we can't have any google ads since we're apparently porn-peddlers anyway, which has put Google adsense in the "more trouble than they're worth" category. So we're banner-less now, and as you all know, I'm a softie at heart, so I decided to turn over our banner-spots to hemlösa banners (Homeless banners). It's a banner campaign created by Stockholms Stadsmission, and it hopes to inspire both large and small websites to help give homeless a roof over their heads. Anyone can add a banner the size of their choice to the their website, and the banner will gradually change color depending on how "loved" it is. It starts out pitch black and cold. The longer it stays on one website, the more often people click on it, the warmer the colors become. Much like how a homeless person warms up when you let him in from the cold winter outside.

The text of the banner encourages people to click on it if you too want to give a homeless person a roof over their head, and counts the minutes / hours / days a banner has been on the website. If you don't have a website, but a Swedish cellphone and want to help, text HEM to the number 72 900 and you'll doante 50 SEK to Stadsmissionen.

The project was created by Garbergs Reklambyrå, Stopp and Bannerboy.

Update : Adland un-banned from Google Adsense, despite the many bare bottoms in advertising. June 3 2011