Glue London has created the first viral campaign for Virgin Trains. They have created six different film scripts, which take a look at how Britain now feels smaller due to their faster journey times.
Launching a viral campaign is not only a new area of communication for Virgin Trains, it also sets them apart from the rest of their industry, being the first Train Operator to go out with this kind of creative.
The films were shot by Ben Wheatley, Joel Veitch and Rob Manuel through Tomboy Virals.
The first film "Cockerel" has been released this month, with the rest being released at regular intervals over 8 months, up until the World Cup next year.
See the spot here: www.littlerbritain.co.uk
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