Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
When you need to build a car out of thin air you call Framestore NY.
Hip-Hop artist Mos Def raps urban poetic about the parts of the Denali, as the car assembles around him.
Pretty neat feat considering that the assembling car is built entirely with Maya, Mental Ray, Shake and Flame, rather than rubber, steel and wood.