âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a âman-made natural wonderâ is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
MĂŒller FRijjâs latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Three ads with models in graffittied swimwear appear in SI's Swimsuit issue. The ads have no copy besides "Advertisement" at the top corner of the page, and a url to BeyondTheDrawingBoard which shows up on the suits. The link goes to a microsite for GMC touting their new Yukon model.
I'd have to wonder how effetive this ad is. Will guys looking thorugh the magazine at ladies in swimwear (or nothing at all) really notice this is as an ad, or even bother going to check out the url?
