Rallying fans to ‘Face The Intensity,’ Takis®’ latest ad by director Michelle Pak via agency TPN showcases how to impress with your Game Day spread featuring a tantalizing lineup of Intense Nacho and Fuego flavors.
“Partnering with Michelle on this project was a wonderful experience,” said Sandra Kirkpatrick, Marketing Director for Takis®. “Michelle really took the time to understand our brand, our intensity, while adding a modern and cool touch. Through her lens, she helped Takis visually come to life in a very exciting way.”
The commercial’s low end beat transports audiences into the variety of choices you have when you bring Takis® to the table – dip them, serve them, or crunch them over your favorite dish (to name a few). The spot reverberates with slo-mo pours and hypnotic dips, revealing a spread so immense the only competitor is a handful of Takis itself.
“Takis® have a huge following,” notes Pak. “Their fanbase is passionate and dedicated to these flavor dusted snacks and we wanted to capture that intensity and fun in our film. "Throw Some Takis In It" was a blast to bring to life. Not only were the flavors highlighted through the chips themselves, but we created an ownable space and style that is unique to Takis®.”
CREDITS
Client: Takis
Marketing Director: Sandra Kirkpatrick
Digital Marketing Coordinator: Jacob Fink
Agency: TPN
VP, Exec Creative Director: Brynna Ogletree
Senior Creative Director: Kasey Moore
Creative Director: Matthew Dudek
Creative Writer: Ben Kochuyt
Executive Producer: Liat Ebersohl
Group Account Director: Emily Gorman
Account Supervisor: Megan Robinson
Production Company: Good Times
Director: Michelle Pak
Executive Producer: Eric McCasline
Executive Producer: Corwin Carroll
DP: Tom Lazarevich
Production Designer: Erin Dallesandro
Editorial: Whitehouse Editorial
Editor: Dan Zabinsky Senior Producer Dawn Guzwosk
VFX: Carbon VFX
Executive Producer: Gretchen Praeger
Music: New Math
Managing Partner, EP: Kala Sherman
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