Grayson Whitehurst and Spud Deliver Fresh Take On ‘Getting To Know Your Food Again’ in Latest Canadian Campaign

Spud’s latest campaign emphasizes how convenient delivery of local and organic produce to your doorsteps can transform your diet into a sustainable one, even when life gets busy. Through a lens of magical realism, the Canadian online delivery service encourages audiences to “get to know their food again” as skilled artisans (a farmer and a beekeeper) materialize in the homes of unsuspecting customers to tell the stories behind Spud’s garden-fresh offerings.

Brought to life by director Grayson Whitehurst via agency Rethink, the campaign was realized through Canadian production company Dear Friend. He is represented in the United States by Voyager.

“Bringing these spots to life with the team at Rethink was nothing short of fantastic,” shares Grayson. “There’s a real warmth emanating from them that isn’t just a product of clever editing or lighting - it’s a reflection of the atmosphere on set. While more wholesome than previous campaigns I’ve helmed, this departure from my status quo was welcomed with open arms and I’d happily do it again.”

The campaign has recently begun to air on television in Canada’s two westernmost provinces, British Columbia and Alberta, as well as appearing online.

Credits:

Client: Spud

Agency: Rethink
ECD/Managing Partner Morgan Tierney
Creative Director Eric Seymour
Art Director Syd Danger 
Copywriter Emily Betteridge
Account Director Shirley Lam
Broadcast Producer  Gurbir Grewal



Production: Dear Friend
Director Grayson Whitehurst
EP Mark Chisholm
Line Producer  Curtis Binkowski
Production Manager Sydney Robertson
Office Key PA Samantha Buzza
1st AD Justin Stewart
DOP Byron Kopman
1st AC Kelvin Wong
2nd AC Regan Hodgson
DMT Harrison Ames

Post-Production: Cycle Media
Editor: Coline DeBray
Colourist: Cam McCutcheon
Visual Effects: NOX VFX

Audio: Wave Productions
Managing Partner: Megan Hughes
Music Director: Dave Gaudet
Audio Producer & Mixer: Craig Zarazun
Audio Production Coordinator: Avery Reid
Creative Partners/Sound Engineers: Craig Zarazun, David Gaudet

VTR: Doug Ede 
VTR Assist: Robert Ede 
Sound Mixer: Oscar Vargas 
Scrip Supervisor: Natasha Young



About Voyager:

Voyager is a Brooklyn-based production company that tells stories of all sizes for agencies, brands, and audiences everywhere. Founded in 2015, Voyager quickly established itself as an incubator for new talent, garnering awards at D&AD, One Screen, YDA, Young Guns, and CLIOs. Voyager and its directors have collaborated with agencies such as 72&Sunny, Anomaly, and Wieden+Kennedy and for clients like Adidas, Kia, and McDonald’s, among countless others. Their documentary and narrative films are available for streaming on Hulu, HBO, and Apple TV+, being recognized at such prestigious festivals as SXSW, Tribeca, and CIFF. Somewhere, something incredible is waiting to be known.

About Dear Friend:
We are a production house unifying directors, agencies, and brands in the name of one common goal: subversive work that celebrates freedom of thought and fearless curiosity. As the industry shifts and evolves, we deliver a balance of innovation and experience to everything we create through a curated roster of award-winning directors from all walks of life. Together we fuse insight and imagination to drive brands forward.