Whybin TBWA, Sydney sent these rolling posters about to remind people that if they skip using their car half the time, they drastically reduce greenhouse gases. To lead by good example, they used bike-posters. Those beaches look great, I want to move to Oz!
Garry Horner, Executive Creative Director
Matt Kemsley, Creative Director
David O'Sullivan, Art Director
Simone Bartolini, Copywriter
Jessie Williams, Producer
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The best way to reduce your CO2 emissions (it's a greenhouse gas, but not as bad as water vapour or methane) is to stop breathing.
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