Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Public, the platform for long-term investing, has announced a new brand campaign with the tagline: “Investing for those who take
This campaign will put you to sleep (and it’s supposed to). “InsomniAds,” the latest creative extension of Sinai Health
Sometimes I really love the short description that comes with the films. Like this one;
They used a new camera technique which basically had the camera strapped into the woman's crotch -like a camera nappy.
the description continues:
It's a female Dutch creative team and a female Dutch agency head of Broadcast (see credits attached). The two British ECDs at GREY Amsterdam, who joined six months ago, are Seyoan Vela and Colin Lamberton. The spot is directed by Robert Nylund.
Elisa explains why she came up with the idea of showing everything from the point of view of a womans vagina: “This commercial takes Lactacyd from feeling like a medical product to feeling like an essential part of a woman’s personal care routine. It’s unapologetic and instead unashamedly confident and energetic in the way women today are.” . I had no idea that this soap had a "medical product" image. Swedes are involved in this as well, since Klas Åhlund, the former guitarist in the band Teddybears STHLM, has set the sound to this "day in the life of a Vajayjay" film.
Launch date 15/01/2009
Territories Netherlands and Belgium
First air date by country
15/01/2009 NL & 19/01/2009 BE
Duration of campaign : 1 year
Advertising Agency: GREY Amsterdam
Synopsis of TV spot Lots of women do not protect their vagina like she deserves. It would start a revolution if they could experience a day from the point of view of the vagina.
Editor - Johan Wik
Flame operator - Hans Loosman & Tim van Paassen
Colorist - Martijn de Haas
Post Production Producer - Soeren Smidt
Music Prod. Company - Earforce
Sound Design & Mix - Reinder van Zalk @ Earforce
Music Track - Klas Åhlund/ Universal
