The Guardians colourful campaign by W+K, UK, previously Olvietti ads?

The Guardians colourful campaign by W+K, UK, previously Olvietti ads?

Manifesto_Pintori_Summa.jpgfact_and_opinion.jpglistening_to_lots.jpgvolume_control.jpgManifesto_Pintori_Tetractys.jpgolviettiads.jpgMan, that recent campaign for The Guardian is just yummy looking isn't it? But have we seen it before...? Oh we might have..........
To the left a Poster by G. Pintori for the Olivetti Tetractys calculator created 1956 and to the right spring 2007 w+k campaign for the Guardian.
Via seven colors who got it via acejet170 who got it via beeker somehow and that's enough via's for this post - of course the whole thing can be found on wklondon.typepad.com.

Well, since the above arrow-ad seems to nod heavily at an old Olivetti design, I've just decided that my favorite in the Guardian campaign is the volume control one. I just adore how this campaign looks, intentional homage, brainsync, plagarism or not. I don't care, just keep those pastel-yummy colours coming, ya hear?

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