Guinness - "The Guinness Guide to Oysters" and "The Guinness Guide to Cheese"

A series of print ads guided people to pair Guinness with tasty foods. David Ogilvy himself wrote "The Guinness Guide to Oysters" which spawned a long running campaign.

Client: Guinness
Copywriter & Creative Director: David Ogilvy
Ad agency: Ogilvy & Mather, New York

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