Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Which tastes better, a or b? Let's listen to this report, straight from the pub. Wink wink - this is a parody of all the "a and b" test ads of the time, as it's obvious that nobody wouldn't be able to tell the difference between a regular pint of lager and a Guinness stout.
Client: Guinness
Ad agency: J. Walter Thompson