Everyone deserves a break, including Helen who needs to get swept away by some romance novels. I like how Harlequin is very tongue in cheek here. They know their audience and the reason people read the books. And it ain't for the deep philosophical subjects, let me tell you. This spot's written better than the books, too. "Everyone deserves a romantic getaway and you just scored front row seats to the smoke show." I have no idea what that means but I know exactly what that means. Ha.
Client: Harlequin Enterprises
Vice President, Single Title Marketing: Stacy Widdrington
Creative Director, Romance Fiction: Tony Horvath
Director, Digital Products: Farah Mullick
Director, Romance Publicity, Partnerships & Events: Michelle Renaud
Product Manager, Retail Marketing: Shana Mongroo
Agency: BBDO Toronto
SVP, Executive Creative Director: Denise Rossetto
SVP, Executive Creative Director: Todd Mackie
VP, ACD, Art Director: Linda Carte
VP, ACD, Copywriter: Irfan Khan
Broadcast Producer: Jennifer Morrison
Account Director: Paul Forrest
Account Executive: Zach Kula
Production Company: Partners Film
Executive Producer: Gigi Realini
Directors: Ben/Dave
Producer: Andrew Sulliman
DOP: André Pienaar
Post House: Saints Editorial
Executive Producer: Michelle Rich
Editor: Griff Henderson
Assistant Editor: Tim MacLennan
Audio House: Ricochet Post Productions
Executive Producer: Mary Beth O’Dell
Audio Production Manager: Mike Rosnick
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