This is quite funny. We have all been there, you buy a meal and someone who bought something else, or miss "Not hungry", nicks some of your fries. The audacity! McDonald’s aims to serve justice and free the fries as they launch the world’s first fictitious law firm dedicated to fighting fry theft, giving fans the chance to claim back stolen fries.
The concept, created by Leo Burnett, is founded on the insight that - according to their research on social media - there has been a 100% increase in reports of fry theft in the last 12 months. They're playing it completely straight, all the way. Hilarious.
Ad agency: Leo Burnett London
CCO: Chaka Sobhani
ECD: Mark Ellwood
Creative Director: James Millers , Andrew Long, Gina Ramsden, Freya Purnell